A brand that I think is doing things right, is Gold Coin (except for their website being down). They have some video game references, but they are not too dorky. Loud colors and big prints, they are no doubt having fun with this line. You can find them at Karmaloop, too.

One of my personal favorite rap groups, Clipse, have made their own clothing line. It was only a matter of time before the, always in Bathing Ape gear, duo came out with clothing. Its called Play Cloths and not much is known, but they do plan on having an extensive line.

Rogue Status has some new colors this season and this one is one of my favorites, its also availible in purple and in black. You can find it over at Motive807.